Advertise directly in the Makro ecosystem

Your brand visible to hospitality entrepreneurs & professional buyers

INTRODUCTION MAKRO WHOLESALE MEDIA

Makro now offers a dedicated advertising solution within its online ecosystem.
Through our platforms you reach business-buyers in HoReCa, large-volume purchase and professional procurement.
What sets us apart?
Unlike broad advertising platforms where the system must learn who your target is and optimise over time, we already reach a defined audience of hospitality entrepreneurs and professional buyers via Makro, so your message lands where it matters, right away.


high traffic touchpoints for your brand

You can advertise at various high traffic online touchpoints:

  • The high-traffic Makro homepage!
  • The online flyer/folder section (and visits are rapidly growing as our communication becomes increasingly digital)
  • The branch/“store” pages for Makro (when someone searches “Makro + city” they land on a branch page, here your ad can appear). An ideal advertising position where users look just before they visit a store!

why advertise with makro wholesale media?

You connect directly with your target audience, namely hospitality entrepreneurs, large-volume buyers and professional businesses.

Unlike broader platforms, you avoid high waste by being present exactly where your target is.

The ecosystem is relevant, trusted and part of the purchasing journey of your audience.

Some key numbers (for illustration)

Over the past 12 months:

  • Approximately 6 to 7 million active users on Makro.nl
  • Between 2 and 3 million sessions on the homepage (where you can advertise)
  • Roughly 2 million sessions on our online flyer/folder section
  • Approximately 1 million sessions on our branch pages
  • Indicative CTR (click-through rate): 0.46 – 0.9% (depending on offer and creative)
  • Full reporting provided via our partner Criteo


    *Note: The above figures are indicative and subject to variation.

As category manager at Makro, I work with our suppliers to not only secure the right products, but also the right visibility. our wholesale-media solution allows brands to reach our horeca and professional buying customers precisely where they shop and plan

Name, Function

How it works

How it works:

  1. Contact our advertising team (see contact details below) or your Category manager
  2. We discuss your objectives, target audience, creative and placement
  3. We place your advertisement in the Makro ecosystem
  4. After the campaign you receive a detailed performance report

Frequently asked questions